Retailer Resources

February 2009 will be here before you know it. Educate your customers and your sales staff on the transition to digital television with these resources.

DTV 101
Watch and learn more about the transition to DTV, how to buy a new TV and set up a converter box.

DTV Transition Flyer
Overview of transition for consumers in English and Spanish

Analog TV Sticker
Avoid unnecessary fines. Use this language to create stickers for your analog sets.

HDTV Retailer Tip Sheet
Retailers! Download and customize this HDTV Retailer Tip Sheet for quick reference on the sales floor. We've designed this to be easily folded and put in your pocket.

NTIA Converter Box Information Sheet
Everything a retailer needs to know about the DTV converter box program

NTIA Converter Box Program Sign-Up Instructions
Retailer application for participation in the NTIA converter box program 

Quick Start Guide to Setting Up a Converter Box
This generic guide provides a step-by-step overview to connecting a digital to analog converter box to an analog TV.

CEknowhow.com
Get your sales staff up to speed on the DTV transition and ready to service your customers.

Additional consumer resources to help your customers understand and prepare for the DTV transition:
DigitalTips.org
dtvtransition.org

Manufacturer Resources

CEA Closed Caption FAQ
Digital TV does not work the same way as analog TV. Users with hearing disabilites, as well as others who want to use closed captions, need to adjust their usage patterns to get the most out of their digital TV. The following frequently asked questions will help consumers use closed captions with digital TVs. 

HDTV, EDTV, SDTV Logos
CEA adopted the attached logos for HDTV, EDTV and SDTV products. If you need camera-ready art, please contact Shazia McGeehan.

DTV Issue Brief
Yearly public policy one-pagers.

Consumer Inquiries

Crystal Jenisch
Senior Public Relations Manager
Panasonic
Seacaucus, NJ 07094
Tel 201 348 7154
http://www.panasonic.com/

Philips Consumer Electronics
Atlanta, GA
Tel 800 326 6586
http://www.philips.com/

Don Miskowich
Vice President Business Development
Sony Pictures
Tel 310 244 6250
http://www.sphdc.com/

David Arland
Manager, Public Affairs
Thomson Consumer Electronics
Indianapolis, IN
Tel 317 587 4450
http://www.rca.com/

Toshiba
Customer Service Department
Tel 800 631 3811 and press option "2"

Yamaha Electronics Corp.
Customer Service
Tel 800 292 2982
Fax 888 435 7922
infostation@yamaha.com

Hitachi Home Electronics
Customer Service
Tel 800 HITACHI (448 2244)
hitachi.com/tv

Industry Contacts

Advanced Television Systems Committee(ATSC)
Robert Graves
Craig Tanner
Tel 202 828 3130

Digital Hollywood
Victor Harwood
Tel 212 352 9720

Association for Maximum Service Television (MSTV)
Tel 202 861 0344

National Association of Broadcasters (NAB)
Dennis Wharton
Tel 202 429 5300/202 429 5350

National Cable Television Association (NCTA)
Paul Rodriguez
Tel 202 775 3629

National Association of Television Program Executives (NATPE)
Nina Steiner
Tel 310 453 4440

North American Retail Dealers Association (NARDA)
Elly Vallas
Tel 303 871 8827

Professional Audio/Video Retailers Association (PARA)
Deborah Smith
Tel 617 739 9877

Satellite Broadcasting Communication Association
Chuck Hewitt
Tel 703 549 6990