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The Startup Movement: Go Big. Think Small.

By: Lindsay Bianco 06 January 2014
 

Startups are pushing the envelope. Over a half million new businesses were created every month in 2012.  Many are using platforms like Kickstarter and Indiegogo for funding, but the bottom line is that small companies are making a big impact. Startups are creating products and services that can compete with any player in the market. They are gaining momentum for at least four reasons:

  1. Any investment is a risk, but getting in on the ground floor of one of these light and nimble companies can bring huge rewards.
  2. Crowdsourcing platforms make it feel like everyone can be an investor.
  3. Websites make information, promotion and sales available 24 hours a day.
  4. Social media brought word-of-mouth from wildfire to light speed.
 
Startups at #CES2014

Eureka Park was added to the International CES show floor in 2012 in response to this growing segment of the market. This year, Eureka Park has grown to over 200 companies.
 
At the 2014 International CES, we are introducing Eureka Park: NEXT. This is a place for established startup companies looking to expand their growth and transition to a larger industry presence. Eureka Park: NEXT features over 20 companies in 2,200 sq. ft.
 
Startups' reach goes beyond the show floor. Here are a few conference sessions to check out.
 
Better, Stronger, Faster

Technological advances are happening in almost every field and professional tools have never been more widely available. It seems like everything is being re-imagined and upgraded, from items like a hammer or a light bulb to entire industries like medicine, engineering, manufacturing and design. Small teams and individuals are able to bring an idea from concept to market like never before. This is an exciting time to be an innovator. Multi-million dollar ideas are being created on home computers and in garages. It is an exciting time to be involved in the consumer technology industry, because technology is the underlying force of all of this change.

I’ll be checking out all of the offerings at Eureka Park and Eureka Park: NEXT and I encourage you to keep an eye out for the movers and shakers of the startup movement. So, I ask you, what items in your life need the “startup treatment”?
Lindsay Bianco
Manager, Digital Media Marketing
Consumer Electronics Association
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