How Social Media Influences Purchase Decisions of Consumer Electronics and Accessories
March 22, 2012, 3-4 p.m.
Social media websites continue to flourish and attract a high volume of possible consumers on a daily basis. The impact of social media on potential customers is an important concept to analyze when deciding how to market a product in the consumer electronics industry. Social media is an instant access point to millions of individuals, but when deciding how to market a product in such a dynamic space, many may wonder "Which users should be targeted?" These questions and more will be answered during this upcoming webinar, presented by Chris Ely, manager of industry analysis at CEA.