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Physical Hardware and Digital Content: The Market Potential of CE in 2013

Wednesday, April 24, 2013
2:00 - 3:00 PM

Presenters
Kevin Tillmann
Kevin Tillmann
Senior Research Analyst
Consumer Electronics Association
View Bio
Chris Ely
Chris Ely
Manager, Industy Analysis
Consumer Electronics Association

Please RSVP by Tuesday, April, 23. Registration is limited.

Description

As the U.S. economy continues its slow climb out of the cellar of the Great Recession, consumers are becoming significantly more optimistic about buying consumer electronics (CE). With a brighter outlook for CE spending in 2013, are consumers longing to buy a new tablet, smartphone, HDTV, car stereo or home theater system? Additionally, as the CE industry continues its shift to digital content, which digital services are the most compelling for consumers?
 
This webinar will provide trend data for CE ownership and household penetration across dozens of device categories as well as valuable insights into which categories have the greatest potential for sales in 2013. You will learn which products have the highest purchase intent among U.S. consumers and which types of digital services are gaining the most traction in the U.S. market.
 
These findings and more will be presented during this upcoming webinar.
 
Don’t miss this unique opportunity!

Participants will learn

  • Current household penetration data for CE hardware as well as services and content
  • Consumer purchase intent for CE hardware and content over the next 12 months
  • Up-to-date sales and forecast data for many CE product categories
Who should attend

Everyone involved in the consumer tech industry including key decision-makers, company executives, industry analysts, manufacturers and retailers

Questions? Email the Webinar Team at 703-907-4354.

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