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The Future of Auto Technology

Thursday, April 18, 2013
2:00 - 3:00 PM

Presenters

Please RSVP by Wednesday, April, 17. Registration is limited.

Description

Considering Americans spend on average 16.5 hours a week in their vehicles it is not surprising that technology use in the vehicle is expanding at an incredible pace.  But are in-vehicle technology offerings really delivering on consumer needs and desires – and where will it go in the future? This session will unveil the results of a leading edge research project by GfK and CEA to understand what consumers will want inside their vehicles over the next five years.
 
Don’t miss this unique research presentation!

Participants will learn

  • Which emerging technology trends within vehicles are most relevant to new vehicle buyers
  • A way to segment consumers based on need-states
  • A prioritization of leading edge ideas linked back to driver/passenger needs
  • How to gain detailed intelligence for your company on this space
Who should attend

Results presented from the study will enable automotive manufacturers, technology manufacturers, content providers and others engaged in this space to innovate and meet the needs of consumers.

Questions? Email the Webinar Team at 703-907-4354.

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