Inventor and entrepreneur John Winegard not only is credited with developing the "yagi" rooftop TV antenna that became a symbol of suburbia in the 1950s and 1960s, but his antenna company became the prototype for all consumer electronics accessory businesses to follow. The largely self-educated Winegard built his first TV antennas in his Burlington, Iowa, basement in 1948, and founded the Winegard Company in 1954. During his career, Winegard invented the first 82-channel antenna and was the first antenna manufacturer to use an extensive print and radio advertising program, merchandising floor displays, four-color packaging and celebrities to endorse the product. He also was recognized for notable contribution to the Apollo Space Mission. Winegard Antenna is now run by his son, Randy.