Jules Steinberg was the guiding executive of the North American Retail Dealers Association (NARDA), the industry’s leading retail association, during his tenure as its full-time executive vice president. Involved in this association from the beginning, Steinberg transformed NARDA from a small association into a major marketing force within the consumer electronics industry. He assisted in the success of the first Consumer Electronics Show (CES) by holding NARDA’s annual convention in New York during the 1970s. He is still involved in the consumer electronics industry as a retailing consultant and as a columnist for TWICE magazine.