Baker had an important 25-year involvement in both EIA and consumer electronics affairs. He became Chairman of EIA's engineering committee in 1934 and designed the engineering standards setting activities that continue today. In 1938, the engineering department under Baker's leadership submitted its first proposed 14 television standards to the Board of Governors and presented them to the FCC. Baker chaired EIA's National Television System Committee for both black-and-white and color television and was the chairman of the FCC's NTSC Committee. He presided over the selection of the black-&-white compatible NTSC color as the final U.S. standard for color television by the FCC, which reversed its earlier decision to adopt a non-compatible system developed by CBS. He also . He formed the Joint Technical Advisory Committee (JETEC), which still is vibrant today. In recognition of his service to EIA and the industry he received the EIA Medal of Honor in 1953 becoming the second recipient. Dr. Baker retired in 1959.