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Retailer Council


Provide a home within CEA where retailers' interests are represented and their collective voice can be heard.


To create an open forum, a collaborative body within which retailers can exchange information, identify and deal with common issues and business challenges that cross product categories and vertical business structures.

Scope of Participation

Anyone or company whose primary function of business is to sell a product or service directly to the consumer; including, but not limited to:

  • Retailers of all CE products categories - multi-category as well as single category focus - ranging in size from large volume to small; and from national chains to regional chains to single store operations
  • Traditional brick-and-mortar business models as well as e-commerce, m-commerce and catalog
Your participation provides you with the opportunity to have your voice heard, to share information with and get information from other retailers, to provide direction and be a retail leader at thebe a retail leader at the industry level. Since the Council is just forming, you can provide direction and help set its course.

Why you should participate in the Retailer Council:

  • CEA is not just a manufacturers' association. CEA's retailer membership is growing.
  • CEA is your industry trade association. The Retailer Council provides a home within CEA where consumer electronics retailers' interests are represented and your voice can be heard.
  • Become part of this growing group of retailers; become a Council member. There's no board, no election - just sign-up and then dial-in or show up to participate!
Learn more about the benefits of becoming a CEA member, click here or contact Deb Kassoff 703-907-7655.

CEA members can find the most up-to-date information on the Retailer Council page on our members only website.

“Shop Small” Small Business Saturday Campaign to Drive Consumers to YOU!

Small Business Saturday, started in 2010 by American Express, has become a huge national movement to shop small. The majority of CEA members are small businesses and are building and supporting communities across the U.S.  In celebration of this year’s Small Business Saturday, CEA wants to shine a spotlight on our small business retailer members who are embracing the holiday through the CEA “Shop Small” campaign and consumer contest.

The "Shop Small" contest is intended to draw consumers to small  business retailers on Small Business Saturday.  CEA will be promoting this contest to consumers through social media channels and we strongly encourage you to reach out to your customer base to help get the word out and encourage them to visit your store on Small Business Saturday. To enter the contest, contestants must tweet at CEA’s Twitter handle (@CEA), a picture of their receipt from a purchase made on November 30, 2013 at a small business retailer or a picture of themselves at a small business retailer on November 30, 2013.  Tweets must contain a picture, a statement and the hashtag #CESmallBizSat.
The ten individual winners, receiving  $50 American Express gift cards, will be selected through a random number generator and odds of winning depend on the number of eligible entries received.  Additionally, two (2) individual winners, each receiving $250 American Express gift cards and one winner receiving a $500 American Express gift card will be selected based on the merit of the contestant’s submission and determined by a panel of CEA staff judges.  The contest ends December 2, 2013 and winners will be announced on December 13, 2013.  For questions about the “Shop Small” campaign please contact Deb Kassoff at

Please review full contest rules before participating.

Ready to Join CEA?

Complete the online application today.

Contact Membership

Alicia McGrail
Sr. Manager, Membership Development