Great Ideas Workshops
Great Ideas Come to Industry Forum!
FREE CEA Great Ideas Workshops at Industry Forum, October 17
JUMPSTART The Powerful Wheel of Business:
Control “Cause-Effect” in Your Business
Either you control “cause-effect” or it controls you. When under control, customers drive sales and margin, which drive profit, which drives retained earnings, which pays down debt and drives total assets, which in turn should drive your target markets. That’s the “wheel of business” known as STRATA:G®. “Strategy” – Every dealer needs one! Get behind the wheel to drive your business as well as personal finances.
You can register yourself and others from your company at no charge. Online advance registration ends at4 p.m. EST on Thursday, October 11.
Pat Johnson and Dick Outcalt, highly respected retail financial consultants and co-founders of the Retail Owners Institute®, will conduct this fast-paced workshop. They specialize in helping dealers improve Profits, Inventory Turns, Cash Flow, GMROI and Debt Reduction. With their "whiteboard sessions”, Pat and Dick have helped thousands of dealers. Experience it yourself.
Who should attend?
The Great Ideas Workshops are for dealers, CIs and integrators-anyone selling and/or installing consumer electronics. If you sell products and carry inventory, you should attend. You do not need to be a CEA member to attend. This workshop is an excellent opportunity to interact with experts. It’s like having free access to business consultants.
We’ll be tackling “Owners’ Issues.” Owners, principals, presidents and CEOs, COOs, GMs-any senior management with fiscal and inventory responsibility are invited. Strategies and tactical solutions will be discussed.
Many dealers and integrators have requested that meetings like this be held at industry events they are already attending. If you’re not already attending CEA’s Industry Forum
at The Westin St. Francis, this is another reason to attend. Industry Forum is CEA’s annual membership conference. It’s a key networking and educational event designed to inform and connect leaders in the CE industry. Participate in membership meetings, learn about the latest market research, and attend programming designed to keep you up-to-date on the latest issues affecting our industry.
Until October 13, you can advance register
for the entire three-day conference at the very-low rate of only $199
(regularly $300 members/ $475 non-members). Just use “priority code” IFGI when registering here online. Remember, attending the Great Ideas Workshop on Wednesday is FREE.
CEA Retailer Council Meeting
Tuesday, October 16, 2-4 p.m.
This meeting covers a hot topic impacting every showroom-based business: How is Pricing Transparency Influencing Competitive Strategies?
Elizabeth Magill, Senior Product Marketing Manager, Retail Industry Marketing, DemandTec Solutions, IBM Smarter Commerce
Kerry Moyer will introduce Magill’s presentation with a look at “Drivers Behind Increasing Pricing Sensitivity.” Magill will present results from a recent survey conducted by RetailWire.com that show how pricing transparency is influencing competitive positions at retail. In that survey, retailers, brands and other industry players voiced their concerns about pricing transparency and the loss of control over strategic effectiveness. From the results, you can see a clearer picture of how long-term transparency trends and phenomena such as "showrooming" are affecting decision making and what role pricing strategies, assortment and marketing are playing in remedying the situation. Attendees will get the opportunity to weigh-in during Q&A. Following, you’re invited to stay on to hear more about what CEA’s Retailer Council has been doing.
Can’t make the entire Industry Forum?
Maybe you want to register
for Tuesday or Wednesday programming only. You can do that for only $99 by using Priority Code IFGID
. Note: Attending the Great Ideas Workshop on Wednesday is FREE. If you want to attend any of the other programming or meals on Tuesday or Wednesday, you must register separately
for Industry Forum.
Check out the entire conference schedule
and the speaker directory
to find out who will else be there.
Testimonials from past Great Ideas Workshops Attendees
“I wish I had brought all fifteen of my top management here to hear this.”
“It was great to spend time outside my business to work on my business strategy.”
“I have changed the way I look at my financial statements forever!”
“Thank you for taking the time to review each attendee’s business and for making the time more personal.”
“Very useful information and a good forum to share thoughts and ideas.”