CEA’s PARA membership division is the home for specialty audio-video dealers.  PARA seeks to raise awareness of the specialty audio-video dealer channel throughout the CE industry and among consumers. PARA is a management resource for dealers, offering education and information sharing. 

PARA initiatives include:

• Producing an annual management conference, bringing education and networking to dealers and vendor partners
• Building members-only educational resources and services on CE.org
• Creating education and training programs with partners to provide added-value to membership
• Sponsoring market research initiatives that address specific needs of the specialty dealer channel community
• Benchmarking dealer performance through the Cost of Doing Business Survey and Report
• Reaching out to dealers building a showroom-based business where the promise of technology can be demonstrated
• Helping retailers who want to make the transition to selling audio and video
• Acting as a resource for dealers doing $2-5 million annual sales who want to grow their business

See a full list of CEA initiatives.