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CONSUMER CONFIDENCE IN TECHNOLOGY INCREASES IN MARCH, CEA INDEX SHOWS
Arlington, VA – 03/22/2011 – Consumer confidence in technology rose in March, according to the latest CEA Index, released today by the Consumer Electronics Association (CEA)®. The index also shows that consumer confidence in the overall direction of the economy is down from last month.


Consumers’ confidence in technology rose more than two points this month. The increase follows consecutive months of decline. The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, reached 78.5 in March, but remains five points lower than this time last year.

“Many retailers are still waiting for new product lines to be released, which is happening a few weeks later than it did last spring,” said Shawn DuBravac, CEA’s chief economist. “While several new and innovative products hit store shelves this month, the full breadth of new model resets has yet to happen.”

Consumer confidence in the overall economy was down sharply in March after a historic month globally. The CEA Index of Consumer Expectations (ICE), which measures consumer confidence about the broader economy, fell more than ten points to 161.4. The ICE is down for the second straight month and is slightly lower than this time last year.

“Increasing geopolitical concerns around the globe and weak results for the housing market domestically, coupled with the tragedy in Japan, have kept consumers on edge,” said DuBravac. “Consumers are still adjusting to higher gas prices, for example, which affectspending on the remaining categories, including tech.”

The CEA Indexes comprise the ICE and ICTE, both of which are updated on a monthly basis through consumer surveys. New data is released on the fourth Tuesday of each month. CEA has been tracking index data since January 2007. To find current and past indexes, charts, methodology and future release dates, log on to: CEAindexes.org .

 

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at CE.org and Innovation-Movement.com.

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