Green Did you know a TV, running 5 hrs a day, only uses $21.09 of electricity a year? http://t.co/p7Lgvi24
Video Gary Shapiro discusses the impact of government policies on the economy. http://t.co/KSVebGLZ
CEA Get the big picture with CEA's digital imaging benchmark http://sbne.ws/r/ahyp
CEA Study Finds Consumers Yearn for Audio Quality
Arlington, VA – 08/04/2011 – The Consumer Electronics Association (CEA)® today released a new study  exploring the demand for high-quality audio electronics across a broad array of consumers. The study found that four in ten (39%) consumers with at least a moderate interest in audio are willing to pay more for high-quality audio electronics equipment.


The CEA study, Notions of Quality: Audio Expectations of Consumers, also found consumers have varying opinions on which content formats provide the best sound quality. For example, 43 percent of consumers consider FM radio to provide superior sound quality while a similar number (46 percent) consider the audio from HDTVs to be high quality.

“Sound quality depends on both the audio source and listening device, and. manufacturers and retailers have the unique ability to educate consumers on what constitutes high-quality audio,” said Ben Arnold, CEA’s senior research analyst. “Similar to HD and 3D video technology, quality audio is experiential, so we encourage consumers to do in-the-field research. Hearing the difference among superior audio products can effectively sway consumers to consider and purchase high-quality audio technology.”

CEA will reveal further results and insights of the study in a webinar on Wednesday, August 10th from 3:00 to 4:00 p.m. EST. Arnold will lead the webinar and will address topics such as the profile of audio enthusiasts, what consumers consider elements of a quality audio listening experience, which elements of the experience are most important, and perceptions of which audio formats and devices provide high quality sound.

The webinar is specifically recommended for individuals in the business of selling or marketing audio electronics or content. Webinars are free for CEA members and available for a fee for nonmembers at the CEA Store. Registration is limited so please RSVP by Monday, August 8th.  If you have any questions please email Webinar Team or call (703) 907-4354.

The study, Notions of Quality: Audio Expectations of Consumers was conducted between June 16 - 25, 2011. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study at the CEA Store.

 

About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $186 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org and www.Innovation-Movement.com.

Categories:  Audio  — Tags: 




Events and Webinars
See More

<November 2014>
SunMonTueWedThuFriSat
26
27
28
29
30
31
1
2
3
4
5
6
7
8
9
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
1
2
3
4
5
6

Journalist?

Receive customized RSS feeds delivered straight to your inbox. Select the beats that interest you!

Read More

Digital Answer Man Tour

CEA's Digital Answer Man Jim Barry visits media outlets annually, educating consumers on new products and trends. CEA members can add their products to the tour at no charge!

Learn More

Electronics Industry Business Directory