Arlington, VA – 08/04/2011 – The Consumer Electronics Association (CEA)®
today released a new study exploring the demand for high-quality audio electronics across a broad array of consumers. The study found that four in ten (39%) consumers with at least a moderate interest in audio are willing to pay more for high-quality audio electronics equipment.
The CEA study, Notions of Quality: Audio Expectations of Consumers, also found consumers have varying opinions on which content formats provide the best sound quality. For example, 43 percent of consumers consider FM radio to provide superior sound quality while a similar number (46 percent) consider the audio from HDTVs to be high quality.
“Sound quality depends on both the audio source and listening device, and. manufacturers and retailers have the unique ability to educate consumers on what constitutes high-quality audio,” said Ben Arnold, CEA’s senior research analyst. “Similar to HD and 3D video technology, quality audio is experiential, so we encourage consumers to do in-the-field research. Hearing the difference among superior audio products can effectively sway consumers to consider and purchase high-quality audio technology.”
CEA will reveal further results and insights of the study in a webinar on Wednesday, August 10th from 3:00 to 4:00 p.m. EST. Arnold will lead the webinar and will address topics such as the profile of audio enthusiasts, what consumers consider elements of a quality audio listening experience, which elements of the experience are most important, and perceptions of which audio formats and devices provide high quality sound.
The webinar is specifically recommended for individuals in the business of selling or marketing audio electronics or content. Webinars are free for CEA members and available for a fee for nonmembers at the CEA Store. Registration is limited so please RSVP by Monday, August 8th. If you have any questions please email Webinar Team or call (703) 907-4354.
The study, Notions of Quality: Audio Expectations of Consumers was conducted between June 16 - 25, 2011. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. Please cite any information to the Consumer Electronics Association (CEA)®. The complete study is available free to CEA member companies at members.CE.org. Non-members may purchase the study at the CEA Store.