Participants of the eCycling Leadership Initiative arranged for the responsible recycling of 460 million pounds of consumer electronics, a 53 percent increase over the 300 million pounds recycled in 2010.
Electronics manufacturers and retailers increased the number of recycling drop-off locations for consumers nationwide to nearly 7,500 from just over 5,000 a year ago.
By the end of 2011, 96 percent of the recycling done by eCycling Leadership Initiative participants was conducted in third-party certified recycling facilities.
CEA launched GreenerGadgets.org to educate consumers about eCycling and energy consumption. By entering a ZIP code, anyone can locate the closest responsible recycling opportunity sponsored by the CE industry and/or third-party certified recycler.
“In the first year of the eCycling Leadership Initiative, our industry has made significant progress toward its goals due to the hard work of our member companies,” said Gary Shapiro, President and CEO of CEA. “We continue to push for a national solution to eCycling that will eliminate the costly and confusing patchwork of state regulations.”
Spearheaded by CEA, the eCycling Leadership Initiative, which is also known as the Billion Pound Challenge, represents a collaboration among consumer electronics manufacturers, retailers, collectors, recyclers, non-governmental organizations and governments at all levels. The initiative has set the goals of increasing the amount of electronics recycled responsibly to a billion pounds annually by 2016, growing the number of collection opportunities available to consumers, improving consumer awareness of available eCycling collection sites and providing transparent metrics on eCycling efforts.
Recycling one billion pounds of electronics by 2016 would be a more than threefold increase over 2010. One billion pounds of electronics not properly recycled would fill about 88.9 million cubic feet, equivalent to an entire 71,000-seat NFL stadium.
“According to CEA research, the average U.S. household owns 25 different CE products,” said Walter Alcorn, CEA’s vice president of environmental affairs and industry sustainability. “We want to make recycling electronics just as easy as purchasing electronics.”
For the more details on the eCycling Leadership Initiative, including a full list of participating companies, please see the First Annual Report of the eCycling Leadership Initiative and video.
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $195 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media: .
CEA, "Consumer Electronics Association", "eCycling Leadership Initiative", "Gary Shapiro"
Receive customized RSS feeds delivered straight to your inbox. Select the beats that interest you!
CEA's Digital Answer Man Jim Barry visits media outlets annually, educating consumers on new products and trends. CEA members can add their products to the tour at no charge!