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Consumer Confidence Increases in Both Overall Economy, Technology in March, According to CEA Indexes
Arlington, VA – 03/26/2013 – Consumer confidence in the overall economy and sentiment toward technology increased in March, according to the latest figures released today by the Consumer Electronics Association (CEA)®. Both indexes saw increases after two consecutive months of declines, but both remain below March 2012 levels.
 
The CEA Index of Consumer Expectations (ICE), which measures consumer expectations about the broader economy, rose 4.2 points in March to 169.5. This month’s ICE is 4.1 points lower than March of last year.
                                                                                
“Sentiment rose this month as consumers continue to benefit from improving wealth effects,” said Shawn DuBravac, CEA’s chief economist and senior director of research. “Equity prices are up over four percent in the last month and the housing market continues to improve.”
 
The CEA Index of Consumer Technology Expectations (ICTE) rose 2.5 points in March to reach 79.9. The ICTE, which measures consumer expectations about technology spending, is down nine points year-over-year.
 
“Despite lower sentiment levels than this time last year, the economy continues to exhibit strength,” said DuBravac. “Consumers are perhaps generally shrugging off higher payroll taxes, sequestration and uncertainty from across the Atlantic.”
 
The CEA Indexes comprise the ICE and ICTE, both of which are updated on a monthly basis through consumer surveys. New data is released on the fourth Tuesday of each month. CEA has been tracking index data since January 2007. To find current and past indexes, charts, methodology and future release dates, log on to CEAindexes.org.
About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $209 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online: www.CE.org and www.DeclareInnovation.com. Follow CES at www.CESweb.org and through both CEA and CES social media channels.

Press Contacts:

Laurie Ann Phillips
703-907-7654
laphillips@CE.org

Danielle Cassagnol
Dcassagnol@ce.org

Categories:  CEA General, Market Research  — Tags:  "CEA Market Research", "Consumer Confidence", "Consumer Sentiment", Index, "Overall Economy", "Technology Spending"




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