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New CEA Standards Group Will Explore Ways to Reduce Distracted Driving Resulting from Use of Consumer Electronics Products
Arlington, VA – 06/18/2013 – The Consumer Electronics Association (CEA)® announced today that it is forming the Driver Device Interface Working Group to develop industry standards and/or best practices for designing consumer electronics products to help maximize driver safety while using consumer technologies in the car.
 
            CEA’s Portable Handheld and In-Vehicle Electronics Committee approved this group to deal with portable and handheld consumer electronics products, as well as consumer electronics products used in private and commercial vehicles, boats and aircraft.
 
            “We believe that safety is paramount in a moving vehicle. A driver's highest priority should be safe driving and control of the vehicle at all times,” said Gary Shapiro, president and CEO, CEA. “Consumer electronics manufactures have developed products like GPS and hands-free Bluetooth that reduce the amount of time a driver must look away from the road. It makes sense to encourage development of these technologies rather than to try to regulate every possible distraction.”
 
            CEA’s Technology & Standards program maintains an unmatched reputation as an effective and flexible standards making body accredited by the American National Standards Institute (ANSI). This working group will develop personal electronic device recommendations and standards for safe user experiences based on general principles similar to those upon which the NHTSA Phase I Guidelines are based, and will consider testability as well as design issues.
            Many of CEA’s member companies make, distribute and sell products aimed at increasing safety and reducing distracted driving, such as apps that track and restrict device usage, technology that follows drivers’ eye movements, and systems that issue alarms for lane drifting and automatically apply brakes to avoid collisions.
                       
            CEA is seeking participants from technology companies and other stakeholders for this standards working group. Please contact Laura Knapp Chadwick, senior manager, Government Affairs (lchadwick@ce.org), or Mike Bergman, senior director, Technology & Standards (mbergman@ce.org) for further information.
About CEA

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $209 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org, www.DeclareInnovation.com and through social media.

Press Contacts:

Danielle Cassagnol
Dcassagnol@ce.org

Laura Hubbard
703-907-4326
lhubbard@ce.org

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