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Blackberry


They seem to be sprouting everywhere. Now, IBM, Microsoft and Yahoo! are joining the growing crop of wireless and communications providers aligning their products and services with Research in Motions Blackberry.

Blackberry provides optimized messaging capabilities, large screens, intuitive navigation and push-based connectivity. And now Yahoo! Messenger service on the Blackberry platform allows consumers to see if friends are online, send and receive instant messages, have multiple conversations at once, and more. Pre-installed, full color graphical Yahoo! Messenger clients will be on Blackberry devices this year, the two companies announced.

Similar agreements with IBM and Microsoft will extend enterprise instant messaging to Blackberry subscribers through connectivity with Microsoft Office Live Communications Server 2005 and the Blackberry Enterprise Server. The IBM agreement will enable enterprise instant messaging via the Blackberrys push-button wireless platform to Lotus Instant Messaging and Web Conferencing. Its due out late in 2005.

Blackberrys new 7520 handheld, with a speakerphone and long-range digital walkie-talkie, and its 7250 dual-band hand-held with Bluetooth technology are the rising stars.

 

Personal Digital Assistants Sales to Dealers

 

Unit Sales (Thousands)

Dollar Sales (Millions)

Average Unit Price

2000

5,750

1,265

220

2001

6,525

1,077

165

2002

6,250

875

140

2003

6,375

759

119

2004

6,500

657

101

2005p

6,633

591

89

Source: CEA Market Research, 1/05