| Contacts: | Jeff Joseph tel: 703 907-7664 e-mail: jjoseph@CE.org |
Kristina Taylor tel: 703 907 4326 e-mail: ktaylor@CE.org |
CONSUMER ELECTRONICS INDUSTRY JOINS UNPRECEDENTED E-RECYCLING EFFORT
CEA Joins eBay's Rethink Initiative to Confront Electronic Waste
| Arlington, Virginia | 8/29/2005 |
Representing more than 2,000 corporate members, the Consumer Electronics Association (CEA) has joined forces with leading technology companies, government agencies, environmental groups and millions of eBay users to confront the challenge of e-waste through eBay's Rethink Initiative.
The Rethink Initiative brings private and public organizations together to promote reuse and recycling as key steps in the technology purchase process. At the Rethink site (www.ebay.com/rethink), individuals can take advantage of two core resources:
* Education: Comprehensive information on the options available to consumers and small businesses to reuse or responsibly recycle computers, cell phones and other electronics.
* Disposition tools: Easy access to a full range of responsible product disposition options-including services provided by Rethink Initiative participants-and a variety of eBay-related solutions including assisted selling on eBay with convenient local drop-off options, trade-in programs, donating to charity or recycling in their local area.
"Environmental stewardship is a priority for the consumer electronics industry, and CEA is proud to be involved in eBay's Rethink Initiative. It is a unique resource that will empower American consumers and businesses with the information they need to conveniently reuse and recycle electronics products," stated CEA President and CEO Gary Shapiro.
About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer
technology industry through technology policy, events, research, promotion and the fostering of business and strategic
relationships. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing,
distribution and integration of audio, video, mobile electronics, wireless and landline communications, information
technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer
channels. Combined, CEA's members account for more than $121 billion in annual sales. CEA's resources are available online
at www.CE.org, the definitive source for information about the consumer electronics industry.
CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are
reinvested into industry services, including technical training and education, industry promotion, engineering standards
development, market research and legislative advocacy.
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CONSUMER ELECTRONICS INDUSTRY JOINS UNPRECEDENTED