Industry Sales Data
CEA Market Research produces product sales statistics across all major consumer technology categories and is recognized as the authoritative source for accurate, timely sales data.
U.S. Consumer Electronics Sales & Forecasts (1 Year and 5 Year) More Info
One of the many benefits CEA provides to its membership is the five year U.S. shipment forecasts, which you may have seen highlights of in various CEA materials or presentations.
The quality and credibility of CEA's industry forecasts greatly depend on member involvement. Participate in the creation of this unique piece and receive research that benefits the industry as a whole.
What are the forecasts?
The CE Industry Forecast, produced twice per year, reveals the size and growth of a wide array of electronics products, including home entertainment, home information, communications, electronic gaming, portable entertainment, and in-vehicle technologies along with their corresponding accessories.
How does this involve me and my company?
CEA's forecasts are developed using a consensus methodology. As the name implies, CEA analysts produce the forecasts using direct input from the membership, making the results an accurate reflection of the industry's own viewpoints. The information we require for the forecasts is at the total industry level, rather than at a company level.
What's the benefit to me?
The forecasts are an insightful tool for strategic planning. Participants in the forecasting process are eligible to receive the entire results FREE of charge -- a $6,500 value.
How do I start?
To participate in the forecast or if you have any questions concerning CEA industry forecasts, please contact:
Steve Koenig
Director, Industry Analysis
Consumer Electronics Association
Participation in CEA's industry forecast is a great way to get more involved with the association with minimal effort. And you will be joining dozens of other member companies in plotting the course of the CE industry in the years to come.
The summer edition of the CE Industry Forecast was released July 2010.
To Purchase without Participation Members can purchase the entire research bundle for $6,500; non-members receive the package for $8,000. Contact CEA Market Research for purchase information or call 703-907-5220.
Global Consumer Electronics Sales & Forecasts produced jointly by the GfK Group and CEA
Historical sales data (also called FastFacts) More Info
CE Historical Data (also called FastFacts) is a comprehensive record -- from product introduction to present.
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Includes factory unit and dollar sales
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Average wholesale price
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Household penetration rates
See the history across more than 50 categories of consumer technology products.
Free to members; non-members can purchase the spreadsheet.
Product Ownership Rates More Info
CEA constantly monitors product ownership rates across U.S. households. The biannual publication, U.S. Consumer Electronics Sales and Forecasts includes household penetration rates for approximately 35 categories. Complete trend lines can also be found within the Historical Sales Data (FastFacts) tables.
Members access market research studies for free on the members-only website.
Non-members can purchase studies at the CEA store.
Data Program
Our CE MarketMetrics program tracks shipments of CE products from the factory to U.S. consumer sales channels. CE MarketMetrics' weekly and monthly reports cover over 50 product categories; and the program's semi-annual forecasts provide a six year snapshot of unit sales, dollar sales and average product price.
