Research Studies
Each year, CEA Market Research produces more than 25 custom studies focusing on a variety of consumer technology topics, from the macro to the micro.
Our primary research on consumer and business populations is conducted using a variety of research methodologies and analysis techniques. In addition to U.S. research, we also conduct studies around the world. To date we have completed research in 14 countries spanning 5 continents.
Expertise
Our unmatched knowledge of the consumer technology industries combined with our use of innovative and proven market research methodologies and analysis techniques enables us to provide members with the most insightful, actionable research.
Methodologies
Quantitative More Info
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Online surveys
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Telephone surveys (CATI, Interactive Voice Response)
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Paper surveys
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Online intercept surveys
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Foreign language surveys
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Proprietary panels
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Advertising testing
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Interactive audience response systems
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Wireless surveys on cell phones
Qualitative More Info
- In-depth telephone interviews
- Online one-on-one interviews
- Intercept interviews
- (mall, in-store)
- One-on-one video interviews
- Computer-aided interviewing
- Focus groups (online, in-person)
- Ethnography (online, in-home)
Analysis Techniques More Info
- Conjoint analysis
- Pi-Chart™ analysis
- Price Elasticity analysis
- Regression/Correlation analysis
- Time series analysis
- Content analysis of verbatim data
Audiences More Info
- U.S.
- International
- Adults
- Teens / tweens / children
- Business-to-business
