Industry Endorsements

From Al Baron, Product Line Manager, Polk Audio:

"CEA's reports provide trending data and allows us to track our sales performance compared to the industry. Why would we rely on anecdotal information to judge our category sales trends when actual data exists? We can purchase several reports covering all the relevant audio categories for a fraction of the cost of point of sale data."

From Dan Sandon, Director, New Market Development and Research, Dual Electronics Corp.:

"The [CE MarketMetrics] program has been a very valuable and cost effective business intelligence tool for us.  It helps us to know how our market activities compare with the industry, and gives us important insights into the sales trends in our product categories.  Our executive team places a high value on this information."

From Jodi Sally, VP of Marketing, Toshiba America Consumer Products

"As VP of Marketing for Toshiba's Digital A/V Product Group, the CEA's forecast and industry data is vital in our representation of the market and helps us to plan and position our products accordingly. Using CEA's market info provides valuable insight into the market’s evolution by providing the ability to monitor growth and economic impacts."