What is CE MarketMetrics?For more than 80 years, the CE MarketMetrics program has helped companies successfully measure sales performance and plan for the future by tracking factory sales of consumer technology products through U.S consumer sales channels.
CE MarketMetrics' weekly and monthly reports cover over 50 product categories; and the program's semi-annual forecasts provide a six year snapshot of unit sales, dollar sales and average product price.
CE MarketMetrics reports and forecasts help companies to:
- Understand the total market opportunity
- Calculate sell-in market share
- Project sales with confidence
- Evaluate new market trends
- Inform product development
- Track feature mixes
- Uncover pricing trends
CE MarketMetrics reports illustrate the total market opportunity by collecting, aggregating and projecting U.S. shipment data from CE manufacturers. The program's data accuracy stems from high industry participation rates. For many reports, the majority of manufacturers producing a product type submit data, yielding second-to-none accuracy.
About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES — Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services.
About CEA Market ResearchWith an 80 year history of objective market research, CEA is relied upon for our industry sales data by the technology community, financial markets, the media and economists. The Market Research department serves CEA and its members in several key ways including consumer research studies (30+/year), the CE MarketMetrics program which provides statistical information on industry shipments, as well as the bi-annual Sales and Forecast which is available to members for free. In addition, CEA's Market Research department also has an on-staff economist who provides critical economic insights concerning our industry. Finally, we have a research library staffed with three librarians to assist members with any research questions they might have.
CEA market research can be used to:
- Forecast your company's growth
- Benchmark your success against the industry
- Target appropriate customers
- Plan for product introductions
- Understand your competition
- Identify the needs of customers
- Identify barriers to adoption
