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Adversperience: Advertising on Steroids

Nicole Gallucci is the author of Adversperience – The Convergence of Advertising & Experiential Marketing. She is featured in Gary’s Book Club during the 2015 International CES. Be sure to hear her speak in person.   ...

Read the full story ยป Nicole Gallucci | 20 Nov 2014

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Giving the Smartwatch a Head Start on Success

Wearables have generated a lot of hype, but will they gain mass market acceptance and become the next blockbuster technology...

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How the Tech Industry is Fighting Piracy

Addressing online piracy has become something of a third rail for government. Three years ago, Congress fumbled over two bills...

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The Season of the Wrist

More’s the pity that we only have two wrists! There are more than 97,000 health applications available in the major app stores...