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Is Your Wearable Ready? How to Test and Validate Your Product

According to the CEA report Understanding the Market for Wearable Health and Fitness Devices, consumer interest in purchasing wearable fitness devices in the next 12 months quadrupled in 2013, making it the largest year-over-year...

Read the full story » Chris Eschbach, Ph.D., HFS, CSCS | 26 Nov 2014

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3 Reasons Why Black Friday Will Be Great and How to Make the Most of It

Consumers are showing strong signs of optimism about tech spending, and I’m equally enthusiastic as we head into Black...

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VIDEO: This Year’s Top Tech Gifts Straight from the Team at the North Pole

Right now, top elves are reporting in with the new trends for this year’s holiday shopping season. What are the top tech gifts...

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Digital and Mobile Marketing Trends to Watch as Black Friday Approaches

Thanksgiving marks what many U.S. consumers views as the official start of holiday shopping season. Retailers are staffing up in...