The answer to this question is that the change has already begun. Whether you want it to or not. And you certainly don’t need to have Wi-Fi built into the car to be connected. Mobile devices are directly and indirectly turning our cars into oversized gadgets.   Of course, this all seems like unmitigated technological progress, but there’s a potentially dark side to the issue. For instance the NHTSA (National Highway Traffic Safety Administration) wants carmakers to...

By Steve Kazanjian, vice president of global creative for MeadWestvaco eMarketer’s Online Holiday Shopping Forecast and Trends report projects online sales for the 2012 holiday shopping season will reach $54.5 billion, a 16.8  percent increase from 2011. Even products that consumers have been more cautious to purchase online, like consumer electronics, are quickly shifting to an online retail environment. In this golden age of instant gratification and abundant information...

By Holly Edwards, CEA Innovation Movement It’s that time of year again! Have you found something for everyone on your holiday list? If you are like most people, there is one person on your list who is hard to shop for. Don’t fret; here at CEA we sympathize and want to make your holiday shopping as stress-free as possible, so we decided to come up with a list of technology accessories for that one, hard-to-shop-for person on your list: The On-the-Goer: Don’t know...

By Kelsey Pommer, CEA Digital Media Marketing As we get closer to the opening of the 2013 International CES on Tuesday, January 8, we are highlighting some of the most amazing and inspiring technologies and innovations that will be featured at this year’s show. Be sure to check out our previous coverage of 2013 CES Inspiring Innovations. Connected Consumers: On-Demand Services The content you want, when you want it! On Demand services now offer entertainment across all topics...

By Guest Blogger, Chandler Slavin, Dordan Manufacturing How important is the environment to you? According to various contemporary consumer marketing research reports, very. Google “sustainability” and “consumer preference” and you are bombarded with numerous studies, posts and articles proclaiming that sustainability concerns are at the forefront of consumers’ buying preference value indicators. Sustainability isn’t just about selling more...