Mid-Year Update: A Meltdown in the Second Half?
Another year of massive transformation is quickly unraveling. What will the second half of 2012 bring? Over the last two years, key market segments like televisions have been in decline while nascent technologies like tablets, smartphones, and e-readers have exploded on the scene. But will this continue through the short-term horizon? Global economies remain in a tentative state. Will the second half bring more stability and will that encourage technology purchases? What important consumer tech trends will define the second half of 2012?
Presenter: Shawn DuBravac, Chief Economist and Senior Director of Research, Consumer Electronics Association
Inside the Mind of Today’s Consumer: What Makes Potential Buyers Click?
The U.S. consumer is a fastidious buyer – especially when it comes to technology. Market share leadership changes among manufacturers and retailers demonstrate how influential changing consumer preferences can be. Growth in the consumer tech industry is contingent upon a comprehensive understanding of who the consumer is, what resonates with them today, and most importantly what resonates with them tomorrow. We’ll examine the inner workings of a consumer’s mind and explore how they shop, what they think, and how that might influence changes in spending over time.
Presenter: Steve Koenig, Director of Industry Analysis, Consumer Electronics Association
Luncheon Presentation By A.T. Kearney
Data trends illustrate a consumer electronics industry moving into unexplored spaces with mind-boggling speed. As technologists and innovators drive their high-tech F-1 cars, consumer marketers race to keep up in marketing vehicles made up of spare parts built for a different era. The challenge of getting the right message to the right person at the right time is increasingly frustrating – costing time, resources and ultimately brand values. Still – there are layers of success. Once advertisers understand the landscape and new purchase realities, they can successfully rebuild the marketing engines. As traditional marketing infrastructures are destroyed, in their place are dynamic flexible marketing teams who energize and activate their consumer base. Now, the challenge becomes how to replicate and expand capabilities to meet the next round of consumer electronics innovation.
Presenter/Sponsor: Gregory Portell, Partner, A.T. Kearney
Tales About Retail: Market Trends in the State of Retail
Today there are more forces exerting pressure on consumer tech retailing than ever before. As issues including showrooming, e-commerce, the store-within-a-store and Internet tax collide, the future state of merchandizing is anything but certain. Join us for a far reaching conversation on the current and future state of consumer tech retailing.
Moderator: Peter Rojas, Co-founder, gdgt
Panelists: Stephen Baker, Vice President, NPD Group; Peter Weedfald, President, Gen One Ventures
The Smart Shopper: Using Mobile Tech to Empower the Consumer
The Internet empowered consumers to shop knowledgeably and better match products and prices to their needs. Now, with the near ubiquity of smart phones, a new smart shopper has emerged – they are using mobile devices to level the playing field and enrich their overall experience. This newly savvy and self-reliant breed of shoppers has developed a powerful symbiosis with mobile media devices -- forcing marketers and retailers to adapt, and presenting fresh opportunities for brands to engage and win over consumers.
Presenters: Alison Chaltas, Executive Vice President, GfK Shopper & Retail Strategy; Rob Barrish, Senior Vice President Consulting, GfK Technology
Mobile Commerce: An Uncertain Future Defined
Nothing has greater potential to distribute retailing than mobile commerce. Today, roughly 46 percent of U.S. households have smartphones and over 20 percent own tablets – ownership rates which continue to expand quickly. How are e-commerce and in-store commerce being redefined by the proliferation of these devices? Following a quick and insightful presentation on original CEA research, a panel of industry insiders will explore how mobile commerce will influence the consumer shopping experience and what it means for retailers and manufacturers.
Moderator: Ross Miller, Senior Editor, The Verge
Panelists: Jessica Boothe, Manager of Strategic Research, Consumer Electronics Association; Rob Barrish, Senior Vice President Consulting, GfK Technology; Mark Lowenstein, Managing Director, Mobile Ecosystem
The Exploding World of Content, Services and Entertainment
Consumers are allocating more income to content, services and entertainment than ever before. Not only do consumers have more options, but they also have more devices on which to consume these myriad choices. Discover what consumers are spending their budgets on and what the future might hold. Explore what categories are growing, which are shrinking, and how today’s consumer is taking advantage of the services and content options at their disposal.
Presenters: Chris Ely, Senior Manager of Industry Analysis, Consumer Electronics Association; Kevin Tillmann, Senior Research Analyst, Consumer Electronics Association