Join us at the 2005 CEA Winter Summit and connect with other top-level industry executives on and off the slopes. Reflect and recharge while taking this opportunity to gain valuable insights on consumer buying trends while exchanging ideas with other top CE leaders in a non-competitive environment. When you’re done doing business take in the fabulous resort setting of the Resort at Squaw Creek in Lake Tahoe, California. Attendance is limited so executives will be accepted on a first-come, first-serve basis.

This year’s event focuses on: “Understanding Your Customer: Selling by Demographics and Lifestyle” and will include expert presentations, special panels and new research focusing on key markets such as youth, women, and seniors.

For most businesses, locating and specifically targeting unique market segments is both a reality and a necessity in today's competitive marketplace. Consider these facts:

According to AARP, the first wave of America’s 76 million baby boomers turns 65 by the year 2011. Boomers and older Americans today tend to see retirement not as the end of the road, but as a transition-to a life that may include work, education, civic engagement, and of course being potential buyers of life-enhancing consumer electronics products.

They're as young as nine and as old as 24. At 60 million strong, they're also the biggest generation since the 70-million baby boom generation that came before them and are likely to influence what technology thrives and fails in the next decade (Kids Today: Courting the Next Generation of Consumer Electronics Buyers; Dealerscope)

Teenagers ages 13 to 17 represent an incredibly lucrative market for the consumer electronics industry. Technology helps define who they are, as well as provides a way to entertain, learn, socialize and de-stress. On top of that, they own products in all consumer electronics categories and plan to continue purchasing. (CEA Consumers to Watch Study, January 2004)

According to CEA market research, women are involved in about 75% of consumer-electronics purchasing decision and spend more than $55 billion a year on consumer electronics products.

The CEA Winter Summit will help you chart your company’s course for 2005 and beyond with the newest market data and trends in all of these demographic categories. Sean Wargo, CEA’s Director of Industry Analysis will lead the discussion on:

Which buying segments are growing, maintaining or declining

What consumer say they want and need in 2005

Newly released CEA market research on topics such as the state of Audio, the college market and teen buying trends.

This event is open to executives in the consumer electronics industry. Please contact us if you know someone that might be interested in attending.

Need more time to relax? We will gladly work with you to extend your reservations. February is peak season at the Resort at Squaw Creek, so contact us as soon as possible to guarantee rooms for an extended stay. Limited reservations are available and are taken on a first-come, first-serve basis. The CEA group rate may not apply outside of our meeting dates. Contact Lisa McKellar via email or by phone at (703) 907-7047 to discuss your plans.


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