2015 CEA Holiday Outlook
CEA Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, CE.org/holiday rounds up insights from CEA's analysts on what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, Black Friday outlook and much more.
CEA: More Americans Plan to Purchase Tech Amid Record-Setting Holiday Season
CEA's 2015 holiday outlook
shows that 65 percent of all Americans, roughly 160 million people, are planning to buy tech gifts this holiday season, a steady increase over last year. According to the 22nd Annual CE Holiday Purchase Patterns Study
, emerging technologies continue to drive growth in the tech industry, with one in three holiday shoppers (33 percent) looking to purchase an emerging tech product- such as smart home devices, wearable activity trackers and drones- during the 2015 holiday season. Full Release
Keep up to date with all of CEA’s holiday research throughout the season here on CE.org/holiday.
Check out the infographic below to see what gifts were our top five most-wanted tech gifts during the last 20 years of holiday shopping seasons, based on market research from CEA.
Audio of the Post Black Friday Report media call with Shawn Dubravac, Ph.D., chief economist, CEA.
Check out the 2014 Holiday Outlook and Trends to Watch presentation.
Hear directly from leading analysts' and CEA's Shawn Dubravac on trends for this holiday season:
For questions, please contact firstname.lastname@example.org. For press inquiries, please contact Danielle Cassagnol or Laura Hubbard.
Tech Purchases Over Black Friday Weekend Increase in 2014, Shows CEA Survey
An estimated 51.2 million American adults (45 percent of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend, according to a new survey released today by the Consumer Electronics Association (CEA)®. Full Release
Deals in Hand: CEA Expects More Americans than ever to Shop Online and via Mobile Devices over the Thanksgivinng Shopping Weekend
Holiday Season Tech Spending to Reach Record Levels, According to CEA’s 21st Annual Holiday Forecast
A record breaking 103.3 million Americans will shop online between Thanksgiving and Cyber Monday this year, an increase of 6.1 million shoppers over 2013, according to a new survey released today by the Consumer Electronics Association (CEA)®. CEA's 2014 Pre-Black Friday Report also finds, in total, 143 million U.S consumers plan to shop over the Thanksgiving holiday weekend, with 89 million U.S adults planning to buy consumer techonology products. Full Release
The Consumer Electronics Association (CEA)® predicts the 2014 holiday season will see the highest levels of consumer spending on consumer electronics (CE) since CEA began tracking holiday spending in 1994. According to CEA’s holiday outlook released today, total tech spending during the holidays will increase 2.5 percent (up from 0.9 percent growth in 2013) to reach a record $33.76 billion during the 2014 holiday season. Full Release