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2013 CEA Holiday Outlook


CEA Market Research produces extensive and timely intelligence for the holiday shopping season. As the authoritative source for consumer technology market research, rounds up insights from CEA's analysts on what's trending, what's disrupting, holiday sales predictions, technology on consumers' gift lists this season, Black Friday outlook and much more.

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The holiday shopping season kicks off with Thanksgiving and Black Friday sales all over the country. Check out the video below to see what’s to come for this year’s holiday shopping season. 

All information from CEA’s 20th Annual CE Holiday Purchase Patterns Study. 


Thanksgiving, Black Friday, Small Business Saturday and Cyber Monday have come and gone and CEA has insights into how and what consumers purchased this Thanksgiving weekend.

Press Releases

Record-Breaking Online Tech Sales This Thanksgiving Weekend, According to CEA Black Friday Survey
Over half of U.S. adults who shopped through Friday, November 29 and bought consumer electronics (CE), did so online (55 percent), a 10 percentage point increase over last year and a new record, according to interim results from the Consumer Electronics Association’s (CEA)® annual Black Friday Survey. CEA’sBlack Friday Survey examines shopping habits, intentions and expectations Thanksgiving Day through Monday, December 1. Full Release

Annual CEA Holiday Forecast and Study Finds Consumer Tech Spending to Grow 2.6 Percent this Season
The Consumer Electronics Association (CEA)® predicts consumer electronics (CE) spending will rise 2.6 percent this holiday season – down from four percent growth in 2012, according to CEA’s 2013 holiday outlook released today at CEA’s Industry Forum in Los Angeles. Full release. 

2013 Holiday Retail Sales Forecast

Report: 2013 Holiday Retail Sales Forecast
Press Release: CEA Forecasts Holiday Retail Sales to Increase 4.0 Percent in 2013
Join us: Twitter chat on Wednesday, October 2 at 4:30 pm EST with Shawn DuBravac, CEA’s chief economist and senior director of research to discuss 2013 holiday sales trends and expectations using #CEAholiday. Follow CEA on Twitter.
Digital Dialogue blog post: Consumers Already Delaying Tech Purchases Until Black Friday by Shawn DuBravac. Read more.
Coming soon: 20th Annual CE Holiday Purchase Patterns Study on October 22. As well as the 10th Annual Teen CE Holiday Purchase Patterns Study which examines consumer electronics (CE) wish lists, gifting intentions and holiday shopping patterns among teens ages 12 to 17.
CEA Consumer Sentiment Indexes are a monthly measure of how consumers perceive the overall health of the economy and the outlook for technology spending. New data is released on the fourth Tuesday of every month at 10am. Learn more

2012’s Holiday Market Research Round-Up