Inputs/Outputs: May 2013

May 02, 2013
Each month i3 recaps the latest comings and goings of CE industry executives. To submit your company’s announcements, email inputsoutputs@CE.org.   Canon Promotes from Within Seymour Liebman, a 35-year veteran of Canon U.S.A., has been promoted to senior executive officer of parent company Canon Inc. Most recently, Liebman served as executive vice president, chief administrative officer and general counsel of Canon U.S.A., Inc. and vice chairman of Canon Solutions America Inc. Over the course of his tenure with Canon U.S.A., Liebman has been instrumental in bringing the company into the digital age, establishing Canon as a leader in digital imaging for consumer, business...

Four Decades Later, Mobile Phones a Win for Consumers

April 22, 2013
Forty years ago this month, Martin Cooper, a researcher in Motorola’s Communications Systems Division, picked up the phone and placed a call to his rival at AT&T's Bell Labs. What was special about this call is that he made it while standing on the street outside his New York City office. The phone was a two pound brick-shaped hunk of plastic that changed the way we communicate with one another forever. Cooper and his team won the battle to create the first mobile phone. But as the wireless revolution rages on, consumers have proven to be the biggest winners in mobile communications.   Today, more than 69 million households own a smartphone, according to CEA’s...

Is Your Product an Earth Day Product?

April 22, 2013
It’s Earth Month, and as such, consumers are looking for green products. These can include solar powered electronics, energy efficient electronics, recycled products … the list goes on. While your product and/or company may in fact be “green,” you may not market it as such year-round. But in Earth Month, that’s the way to go. At CEA, we promote to consumers the concept of “Living Green, Buying Green, and Recycling Responsibly.” Here are some ways your company and products can be part of that message:Live Green: Consumers look for ways to reduce their energy costs all the time. CEA found that 60 percent of consumers are concerned about their...

Inputs/Outputs: April 2013

April 02, 2013
Each month i3 recaps the latest comings and goings within the CE industry. To submit your company’s new-hire announcements, email inputsoutputs@CE.org.   Pandora’s Chairman, CEO and President Joe Kennedy to Step Down Internet radio service provider Pandora announced that it will begin a search to replace Joseph Kennedy, the company’s chairman, CEO and president, who has been with the firm since 2004. Kennedy will continue to serve until a replacement is found. During Kennedy’s tenure at the helm of Pandora, the company became the largest radio station in nearly every major U.S. market, capturing more than eight percent of total U.S. radio listening...

A Word From CEA’s Chair

March 29, 2013
Jay McLellan, president of HAI by Leviton, the company that creates integrated automation and security solutions for residential and commercial use, is also the new chairman of CEA’s executive board. He shares his vision for CEA and the industry with i3. What do you want to accomplish as chair? Early on, CEA’s president and CEO and the executive board figured out that the CE business is so big, at $206 billion in the U.S., that the best thing we can do is to promote a growing national economy so that people can have good jobs and buy more stuff. That is why you see Gary Shapiro’s books on a suggested roadmap ...

Millennials: Meet the Future of CE

March 29, 2013
The consumer electronics (CE) industry transcends many of the socioeconomic and demographic limitations impacting other industries, but we still need to understand the basics of how consumers shop for technology. CEA market research answers the call with new research focused on how different age generations shop for CE—and what factors most influence purchasing decisions. Millennials, born between 1981 and 1999, represent the first generation to grow up in a digital world. As this generation comes of age and gains more purchasing power and influence, it is imperative for the CE industry to understand how they learn about and ultimately adopt technology. What product features...

In March Madness, Tech Advances

March 22, 2013
NCAA’s March Madness basketball tournament has officially tipped off and sports fans across the country are glued to their TVs and mobile devices to keep up with all the action. With so many March Madness games to watch this month, mobile technology is critical in helping fans keep up with all of the games.     According to a recent CEA report, Sports and Technology Study V, more than one third (37 percent) of sports fans say they intend to watch March Madness live on TV or online. One third of tablet owners (33 percent) and one third of smartphone owners (35 percent) reported they will be using their mobile devices to follow the NCAA basketball tournament...

Define and Size Your Market Opportunity

March 22, 2013
There is a subtle change taking place in how consumer electronics—as well as other products—are brought to market, and these changes will have a pronounced impact on how companies size their individual market opportunities. Implemented correctly, these changes should improve supply chain dynamics by allowing companies big and small to bring new devices to market in a more efficient way. Kickstarter Take Kickstarter for example—the well-known platform for crowdsourcing start-up financing. By my count there were more than 18 Kickstarter projects exhibiting at the 2013 International CES®. ...

Is Your Product Beach-Ready?

March 20, 2013
Today is the first day of spring, and as spring break approaches, many Americans are setting off on vacations and new adventures, and more often than not, their consumer electronics (CE) devices go with them to entertain, assist and solve problems. Cameras, e-readers, GPS devices and smartphones are obvious spring break essentials. But there are other products that can also be marketed as vacation must-haves. Let’s look at several types of devices that may not be obvious vacation necessities, but can be part of a successful spring break. Chargers: Encourage spring break shoppers to use solar products to charge their CE devices in the sun while at the beach. Products like the Nomad...
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