C Space at the 2015 International CES

January 22, 2015
New this year to the International CES® was C Space at ARIA. This area served as a new home to marketing, advertising, content and creative professionals, and an extension of the Brand Matters and Entertainment Matters programs at CES. C Space at ARIA featured tailored conferences, networking events, exhibits and meeting suites along with an array of headline speakers. Many of the speakers discussed the impact that technological innovation is having on today’s business environment as well as how their companies are managing the intersection of media, content, marketing and technology. Throughout three days, attendees packed panel sessions focused on trends and techniques to...

Excerpt: Digital Destiny

January 09, 2015
For more than ten years, I haven’t just seen individual pieces of plastic introduced at the International CES®; I’ve seen trends develop. I’ve seen the creation of markets. And what I see today is possibly the single most groundbreaking trend since the advent of the microchip: the digitization of the world around us. Digital by itself isn’t news. By my reckoning, we are well into our second “digital decade.” Historians like to use the term “revolution” to describe colossal historical moments like this. The First Industrial Revolution and the Second Industrial Revolution were...

The Future in a World of Digitally Defined Objects

December 16, 2014
Over a decade ago, consumers began to replace analog devices with their digital counterparts. Portable tape players were swapped for CD and MP3 players, tube TVs replaced by digital displays, and mobile phones became smart. It is true that engineers had long used sensor technologies in a host of applications, but these were hidden in everyday objects like airbags and computer hard drives. Until recently, consumers were largely oblivious to the sensing capabilities of their devices. The launch of Apple’s original iPhone and Nintendo’s Wiimote in 2007 exposed consumers to sensing technologies and ignited our...

Black Friday Numbers Increase

December 01, 2014
According to CEA's 2014 Black Friday Report, an estimated 51.2 million American adults (45 percent of all shoppers) bought or planned to buy consumer technology products during the 2014 Thanksgiving shopping weekend. Among the 51.2 million American adults who bought or were planning to buy technology products over the weekend, TVs (37 percent) were the most popular CE device purchased or planned to purchase. Tablets (35 percent), notebook computers (23 percent), videogame consoles (23 percent) and portable wireless speakers (23 percent) were the other most frequently anticipated tech purchases over the 2014 Thanksgiving weekend. “While televisions are always a popular item for...

Technology Spending

November 26, 2014
Consumer confidence toward technology spending surged in November ahead of Black Friday and the peak holiday shopping season, according to the latest data released by the Consumer Electronics Association (CEA)®. Consumer sentiment toward the overall economy decreased slightly in November, but remains higher than last year. The CEA Index of Consumer Technology Expectations (ICTE), which measures consumer expectations about technology spending, jumped 7.3 points in November to reach 94.3. The November 2014 index is 1.6 points above that of November 2013. “Strong sentiment toward technology spending this month suggests tech will perform well during the year’s biggest...

Breaking the Product Return Cycle

November 25, 2014
We’ve all been there. We buy a technology product, take it home and things just don’t work out. So we return the device—usually to the retailer where we bought it or the manufacturer who made it. Consumers have a litany of good reasons for returning CE products after purchase; but the industry can’t afford to ignore this alternative universe of sales known as reverse logistics. In fact, product returns is serious business that represents anywhere from five percent to 15 percent of the bottom line. Having the right strategy is crucial for manufacturers and retailers alike. But in order to develop an equitable return policy and effectively cope with the product that...

Unleashing the Streaming Money Channel

November 21, 2014
On the topic of monetizing online video, two media moguls uttered several words during the recent Goldman Sachs “Communicopia” conference, which could overhaul the revenue model for streaming video and for the media world. The topic was streaming premium cable networks directly to consumers as a subscription service without viewers having to sign up for cable or satellite TV. The chairmen and CEOs of two giant media companies revealed that they were considering it, without committing to any details. Jeff Bewkes of Time Warner, which owns HBO, said “the broadband-only opportunity up until now wasn’t [viable.]” While Les Moonves of CBS, which owns Showtime...

Is Facebook Your Competitive Weapon of Choice?

November 18, 2014
I am often asked for guiding principles to muscle up a company’s sales, marketing and brand offense smartly designed to polarize competitors off their game; forcing them into a bulwark posture of market defense. Easy words to articulate, but in fact rather complicated to business comport based upon so many varying company brand, product, manufacturing, advertising, channel, pricing and market share dynamics. Since your brand is your promise—and no brand stands competitively alone—your sales and brand offense should articulate your proud advantages. In essence, the value of your brand means...

2014 CE Hall of Fame: Walter Mossberg

October 21, 2014
(1947- )Technology Reporter, The Wall Street Journal   Frenemies Steve Job and Bill Gates didn’t make public appearances together. When Microsoft made its famously unexpected $150 million investment in the revived Apple in 1997, Bill Gates showed up at MacWorld via satellite feed rather than live. But after phone call to each of the two pillars of personal computing from Wall Street Journal tech columnist Walt Mossberg, both appeared on stage together for a now legendary joint interview at his fifth All Things Digital 5 conference in May 2007.   Declared by The Washington Post as “one of the most powerful men in the high-tech world” and “a one-man...
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