How Smart Is Your Speed?

April 03, 2014
We are hyper-speeding through the mature, profitable stages of tech-based economies and shifting into our newly anointed “smart economy." Smart however may be an overstatement. For all brands within our new digital economy it is virtual and ubiquitous speed that creates smart opportunity and smart advantage. And for all brands, the disciplined question and company focus should be “how competitively smart is our speed?” I believe America should have a global coming out party to signal our refulgent leadership in this new smart economy. We need to declare our...

Shaking Up Digital Distribution

March 31, 2014
What if “middle-tier” cable TV program channels—the ones that thrive on reruns of old TV shows and movies—dried up? What if á la carte viewing of cable channels, or even specific shows, became a real option? How about a Supreme Court decision on Aereo that overhauls broadcasters’ “retransmission” revenues and further rearranges media economics? Those questions and many more encompassing financial, marketing, operational and regulatory factors have run through the media industries for years but have intensified. Coincidentally, within a fortnight around ...

Seeing Double

March 25, 2014
One screen is never enough, and eight out of 10 people agree that sometimes there is something more to be seen while watching tv. here are the stats to explain the “who,” “how,” “why,” and “what” of our second screen experiences. we already know the answer to “when.”     Sources for all charts: CEA, NATPE, Second Screen—Creative Opportunity or Technological Imposition? and Follow the Eyes—The Second Screen and the Future of TV Viewing Related: Market Beat, The Rise of TV's Second Screen

The Rise of TV’s Second Screen

March 25, 2014
Are two screens better than one? The future of TV may indeed involve more than one big screen. Watching TV with a companion device—or second screen—has been quietly gaining momentum. Perhaps born out of the habit of keeping our smartphones or tablets as close companions, about four in 10 U.S. adults today use a second screen device while watching TV or to access program content when a show is not airing. So what types of content are second screen users accessing? And most importantly, what opportunities exist for the CE and television production industries? New reports from CEA and the National Association...

Hollywood Studios Implement New DIGITAL HD Branding

February 27, 2014
DEG, The Digital Entertainment Group, the home entertainment industry’s leading trade association, has adopted new branding—DIGITAL HD and DIGITAL—to refer to digital versions of filmed entertainment and television content across all consumer communication. This positioning enhances the value of digital home entertainment offerings and brings consistency to the way digital products are marketed to consumers. "We believe this terminology will help [consumers] understand that they are getting an exciting, versatile product that heightens their home entertainment experience.” ...

Tech M&A: Looking to 2014

February 26, 2014
M&A activity in the consumer electronics (CE) industry continued to thrive in the second half of 2013, with several notable transactions announced later in the year. In our mid-year review, we highlighted the lack of private equity transactions in the CE space and pondered the implications of an equally slow second half of 2013. We are relieved to report that after a quiet first half, private equity investors and venture capitalists poured more than $1 billion into CE companies. The Carlyle Group’s $500 million investment for a minority stake in Beats Electronics was the largest transaction in the ...

Fall in Love with Tech this Valentine’s Day

February 13, 2014
At the 2014 International CES® last month, we saw innovations revolutionizing the way we live, work and play. Heart-shaped desserts aside, why not have your Valentine feast their eyes on the gift of tech this year? With huge advancements in technology in recent years, holiday purchase patterns show that consumers are increasingly interested in giving and receiving consumer electronics (CE) as presents. For example, according to CEA’s 20th Annual CE Holiday Purchase Patterns Study released last fall, 74 percent of consumers planning to purchase gifts during the 2013 holiday season intended to buy CE as gifts, allocating 33 percent of their overall holiday gift...

Explore the Future of Health Care

February 11, 2014
Digital health technology is changing the health care landscape. Five years ago no one would have predicted that there would be a prominent place in the consumer electronics (CE) market for digital health. This year, your doctor may prescribe an app instead of an aspirin or a wrist band instead of a stress test. The Perfect Storm Digital health is a broad term used to talk about everything from gadgets that track body inputs and outputs, to digital medical health records, to a telemedicine remote doctor’s appointment, to electronic health publishing to robotic surgery. It encompasses the Clever Cap, a smart...

Omnichannel Marketing

February 10, 2014
We often think of innovation as the invention of new devices, services and apps that make life better but it also impacts how we sell consumer technology. And thanks to technology, CE retailers are deploying innovative marketing strategies in ways previously unimagined. Technology retailing today is a synthesis of bricks, clicks and apps distilled into an omnichannel approach. But why is this happening? Today’s mobile, connected consumer leads an on-the-go, always-on existence. When it comes to shopping behavior, convenience is crucial. CEA research shows CE shoppers use different retail channels for shopping activities, but...
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