October 17, 2014
HBO recently announced that it will offer an online streaming video service that will not require consumers to have a separate cable subscription.
In the past, HBO GO was an additional service for consumers who already had a subscription to HBO through cable, satellite or other, but now they are cutting the cord. HBO Chairman and CEO Richard Pleper announced that this service will begin in 2015 and described it as “a stand-alone, over-the-top, HBO service.” This announcement blossomed from the rise in popularity of Netflix, Amazon Prime, Hulu and over-the-top (OTT) content. In order to compete with these services, HBO decided to expand its service.
Not long after HBO...