It is a good a time, for consumers and manufacturers, to be part of the audio sector.
BOOM [Born on Original Motives] was born from an eclectic college student’s reflection and perception on individuality. The movement was fueled by Southern California’s culture of renegades: street artists, surfers, extreme sports fanatics and underground musicians. Never content with being part of the uninspired masses, BOOM’s founders seek to create quality audio products, art, and clothing that reflect the BOOM lifestyle. Powered by all things that made BOOM’s founders unique, the phrase Born on Original Motives came naturally as a way to explain their mentality in defying convention and embracing originality. The goal—to unleash an uprising against preconceived molds; and to encourage free thinkers everywhere to defy tradition, push the limits and act on original motives. Sound Inspires. Be BOOM.
What might not have received the attention it deserves is the unfolding story of what must happen to enhance the sounds we hear. We know that content is crafted, typically by people, and then enjoyed, usually via a series of machines. The complicated and sometimes uneasy alliance between creator and commerce needs little elaboration: we are continuously seeking ways, as an audience, to obtain quality entertainment on devices that are bigger (or smaller), better and cheaper. Remarkably, the history of CE confirms that this is the case, thanks to technology and innovation.We should, therefore, fully acknowledge the less noticed, yet indispensable players who operate behind the scenes. Dolby Laboratories has established itself as one of the world’s most recognizable— and revered—brands. The company’s mission has been maintained by smart minds obsessed with all manner of sound. Dolby’s wisdom might be epitomized by its awareness that sometimes the most joyful sound is the one we don’t hear.
“We’re partners with entertainers as well as manufacturers,” explains Mary Anderson, senior director of marketing of electronic media at Dolby. “We help them discover, and then deliver the best possible sound to their audience.” Dolby’s commitment to high-quality sound is more complex than merely engineering better fidelity.
These days, with so much content being accessed through connected, portable devices, the challenges are more obvious when it comes to optimizing sound. “We always start by assessing the quality of the content,” Anderson says. “We determine what the artist is trying to convey, and then work accordingly with manufacturers, directors and, of course, artists.” In today’s world this means considering the possibilities and inherent limitations of new listening devices, like tablets and smartphones. Dolby has worked closely with industry powerhouses like Amazon and Samsung to produce the best possible experience, whether it involves video streaming or music played on a handheld device. At the same time, many of these products can be optimized by an ability to work in conjunction with home systems. As such, sound matters more than it ever has, in part because there is so much of it around us at all times.
Consider how horrible audio quality often was on the very devices we spend so much time utilizing: PCs, MP3 players, headphones and, increasingly, tablets and smartphones. Companies that solicit Dolby’s assistance can obtain undeniable results. “This is going to be the decade of audio,” Anderson predicts. “The level of immersion and emotional impact will be refined, and redefined.” Hearing is believing, and with Dolby leading the way—as they have done for four decades— the future is likely to sound better than we might have imagined.