CEA Continues Aggressive Campaign to Educate the Public on the DTV Transition
In a report to the FCC this month, CEA outlined its extensive DTV education efforts. Earlier this year, CEA was excited to launch the groundbreaking “Convert Your Mom” DTV education campaign, which enlists America's favorite TV mom, Florence Henderson to help get the word out to seniors and their families about this historic transition. In addition, CEA has organized nationwide media tours on the DTV transition and exhibited at various conferences and events to help answer questions about the transition and demonstrate the use of a DTV converter box. CEA also worked with the FCC, the National Telecommunications and Information Administration, Circuit City and WECT news to hold a DTV education weekend in Wilmington, North Carolina earlier this month.

CEA and its members remain committed to working with the Commission, the DTV Transition Coalition and others to ensure a smooth and consumer-friendly transition to digital television.

Additional Links: CEA's Letter to the FCC

Questions? Contact: J. David Grossman


CEA Urges "10 + 2" Pilot Program in Letter to Secretary of Homeland Security
In a letter to U.S. Secretary of Homeland Security, Michael Chertoff, CEA president and CEO, Gary Shapiro addressed  the consumer electronics industry's concerns with  the proposed “10+2” regulations. Under the proposal known as “10+2”, cargo vessels and importers involved in the transportation of foreign goods entering a U.S. port would face an increased number of costly regulations. Shapiro wrote that CEA and the consumer electronics industry share domestic security concerns and have been supportive of efforts to secure the supply chain. The letter asked that Secretary Chertoff implement a prototype program prior to the implementation of a final rule. The prototype program would be essential to test the impact and effectiveness of the proposed rule.

Questions? Contact: Sage Chandler

CEA Celebrates Green Technology and Innovation at SINOCES 
Working with Vogel Burda Media, a German media company with publications in China, CEA co-sponsored two environmentally-focused programs in conjunction with SINOCES, the most prominent international professional fair in the consumer electronics field for the Asia-Pacific region. The first was the SINOCES Green Zone, a booth showcasing environmentally friendly and innovative technologies. The booth showcased products and materials from HP, Panasonic, Epson, ZSL, the Green Electronics Council and others. It also had  information on what green technology is comprised of and received a tremendous amount of foot traffic. The second joint project was the Future of Green Technology Conference, which included discussions on green design, sustainable manufacturing and the future of green technology, with remarks from Joanne Sonenshine, CEA's Senior Manager, Environmental Policy and Sustainability. After the conference, members of CEA's staff visited with Chinese government officials in Beijing to discuss a variety of environmental issues.

Questions? Contact: Joanne Sonenshine

CEA Voices Strong Opposition to California Energy Mandate Limiting DTV Sales and Choice
At a July 16 hearing before the California Energy Commission, CEA outlined several major economic and technical concerns with a pending regulatory proposal advocated by the Pacific Gas and Electric Company that would impose a mandatory energy use limit on all TVs, potentially removing 50-65 percent of all models from the market, with a particular impact on larger screen sizes.

Questions? Contact: Doug Johnson

July CEA Environmental Issues Update Now Available
Additional Link: July Environmental Update