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 Earlier this month, Virginia Governor Tim Kaine and his cabinet visited the Consumer Electronics Association and commended its commitment to environmentally sustainable practices and initiatives. During the visit, CEA president and CEO Gary Shapiro announced the expansion of the organizations formal telework policy for full-time employees. During the visit, Shapiro explained, “Given the increasing concerns over climate change, CEA is taking a leadership role to help protect Virginia’s environment." Questions? Contact Michael Petricone  New Report Highlights CE Industry's Progress Towards Greater Environmental Sustainability Last week, CEA released Environmental Sustainability and Innovation in the Consumer Electronics Industry, a groundbreaking report on the CE industry’s progress toward greater environmental sustainability. Conducted for CEA by independent research firm Technology Forecasters Inc. (TFI), the study assesses industry progress in adopting sustainable policies, practices and programs and highlights specific environmental accomplishments by leaders in the consumer electronics industry. Highlights of the study include: • Decreased electricity use: Among companies that reported reduced electricity consumption, electricity usage declined by as much as 25 percent during the past three to four years. • Relative greenhouse gas reduction: Among the major CE companies that reported greenhouse gas emissions from 2004-2007, seven of the 10 have achieved a reduction per one million dollars revenue. • Strong recycling commitment: Among 64 electronics companies surveyed, more than two-thirds — 69 percent — report that they are actively recycling electronic products and components, and 38 percent report reuse of the electronics products they make or use. Together, these actions have helped to recycle nearly 800,000 tons of electronic waste. • Improved energy efficiency: Continuous improvement across the industry in nearly every product. The widespread shift from CRT to LCD monitors that occurred earlier this decade reduced average energy use per monitor by about 30 percent. Questions? Contact Parker Brugge or Joanne Sonenshine
U.S. Representatives Jon Porter and Shelley Berkley Addresses CEA's Government Affairs Council and Industry Forum
Questions? Contact Michael Petricone  CEA Launches DTV Contest on YouTube Earlier this month, CEA launched a contest on YouTube, which encourages consumers to create a video showing how they helped friends and family transition to digital television (DTV). The “Digital TV: Convert Now!” contest began Oct. 21 and will run through Dec. 10, 2008 when the grand prize winner will be announced. Full contest entry details can be found at www.youtube.com/dtvtransition. Questions? Contact: J. David Grossman As the DTV transition date approaches, CEA has issued a new study providing updated data on the number of digital televisions owned by consumers. The report also highlights how consumers receive content, their awareness of the transition to digital television and what actions they are likely to take as a result of the transition. View the report on the Members-only site. Questions? Contact Jamie Hedlund  President Signs H.R. 7222, the Andean Trade Preference Act Extension On Oct. 16, 2008, President Bush signed into law the Andean Trade Preference Act Extension. The act supports free and open trade and investment between the US and several countries in South America including Colombia and Peru. The act allows the president to suspend trade preferences with countries that do not uphold certain agreements. In a statement given immediately before the signing, President Bush reminded the public, “[N]ow that members of Congress have ensured duty-free access for American -- South American products entering our markets, they also need to ensure duty-free access for U.S. products entering South American markets. Congress has a good opportunity to take a step in that direction by approving our free trade agreement with Colombia.” CEA applauds passage of H.R. 7222, the Andean Trade Preference Act Extension and continues to work towards passage of pending free trade agreements with Colombia, Peru and South Korea. Questions? Contact Sage Chandler Opportunity to Participate In Effort to Revise the Joint Industry Guide (JIG) for Material Composition Declaration for Electronics Products. CEA has been leading a global effort to revise the Joint Industry Guide (JIG) for Material Composition Declaration for Electronics Products. Many CEA members have been directly involved in the revision process and we have made great strides in meeting our deadline of publishing prior to March 2009. In order to meet the timing of the publication by the European Union of the REACH Substances of Very High Concern (SVHC) list, the JIG Steering Committee hopes to have a draft revision of the JIG available for review and comment by mid-November. If you or your colleagues would like to be involved in the final review and voting process, please contact JIG Secretariat Joanne Sonenshine by October 31.  On Oct. 10, 2008, President Bush signed the Broadband Data Improvement Act of 2008 (S.1492). The act mandates improvements to broadband data collection by the federal government. CEA applauds the passage and signing of this key legislation as advancing the deployment of broadband by better identifying underserved areas in our nation and providing a roadmap for the development of initiatives to address deployment gaps. On the passage of the Act, Veronica O’Connell, CEA’s vice president, Congressional Affairs said: “Passage of the broadband mapping legislation brings us one step closer to ensuring that all Americans have access to high-speed Internet. It is clear that nationwide deployment and adoption of broadband is vital for future economic growth. We applaud Congress for its bipartisan support of this important legislation.” Questions? Contact Veronica O’Connell CEAPAC: A Powerful Voice for the CE Industry With four days until the election, CEA's Political Action Committee (CEAPAC) is now more important than ever! Throughout 2008, CEA has remained a powerful voice on issues critical to the industry, including international trade, intellectual-property rights, environmental policy and the DTV transition. CEAPAC is funded solely through voluntary, personal contributions from the executive and administrative personnel of CEA's corporate members and helps to ensure that CEA remains the strongest voice on these important industry issues. For more information, please fill out and fax the PAC authorization form or contact CEAPAC at 703 907-5224 Questions? Contact J. David Grossman  CEA Announces New Summits on Child and Seniors Technology for International CES 2009 CEA announced this month two new summits to take place during the 2009 International CES on technologies for children as well as for seniors. Kids@Play: Building a Smarter Tomorrow, a conference and exhibition for CES will bring together educators, toy manufacturers, consumer electronics companies, policymakers, service industries and media to discuss how technology is changing the way kids and their families play, learn and connect. Participating companies include Elf Island, Electronic Arts, Huru Humi (Senario), KidZui, Mattel, PBS Kids Play and Symantec. Industry and academic experts will gather to discuss lifestyle and technology demands of the baby boomer generation during the Silvers Summit at International CES 2009. The Silvers Summit one-day conference will take place on January 10, 2009, with support from partners including AARP, Microsoft, Clarity, the Center for Aging Services and Technologies (CAST) and Continua Healthcare. The full-day conference will feature insight from developers, policymakers, service industries and the media - all focused on the boomer market segment and how to better connect with the growing demographic. Registration is free for 2009 CES attendees. A complete list of sponsors for the Kids@Play can be found at www.kidsatplaysummit.com. Sponsorship, exhibition and registration information is available at SilversSummit.com. For more information on the upcoming 2009 International CES, including registration information and a full conference schedule, visit CESweb.org. CEA Announces Additional Keynotes for the 2009 International CES The Consumer Electronics Association announced this month that Nokia President and CEO Olli-Pekka Kallasvuo will deliver a keynote address at the Leaders in Technology Dinner (LIT), to be held at the 2009 International CES. Also joining him is Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group; Mike Griffith, president and CEO, Activision Publishing and Dirk Meyer, president and CEO of AMD, all of whom will deliver addresses at the 2009 International CES® as part of the Industry Insider Series. Produced by CEA, the 2009 International CES, the world’s largest consumer technology tradeshow, will return to Las Vegas, January 8-11, 2009. For more information on the upcoming 2009 International CES, including registration information and a full conference schedule, visit CESweb.org. CEA Member? Visit CEA's Members-only website
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